The Israel Tourism Authority (ITA) has filed a lawsuit against a company that advertises a travel agent that uses a picture from a presidential trip as a travel advertisement.
According to the lawsuit, the company has been selling an advertisement that uses the image of a female President Ben-Gurion as a poster in the lobby of its travel agency’s office.
“The picture of the President Benjamin Netanyahu in the background of a billboard advertisement has become a national symbol of Israel and a part of the national psyche, as the President’s trip was a key moment of the state’s history,” ITA said in a statement.
“This is a case of violation of the law against false advertising.”
The agency did not immediately respond to a request for comment.
The image is one of the images that has been used as a symbol of the current conflict between Israel and the Palestinian territories, with the slogan “Palestine will be free in two generations.”
A spokeswoman for the agency said in an email that she had “no comment” on the case.
The Israeli tourism industry is reeling from the loss of the tourism sector to the boycott, divestment and sanctions (BDS) movement, with more than 60% of the country’s tourism spending going to the Palestinians.